Cómo usar la gratitud como un camino para el crecimiento y la retención de empleados

Chris Schembra Forge Ahead Podcast

Las estrategias para el crecimiento y la retención de empleados a menudo se centran en elementos de acción tangibles, como compensación, contratación, formación de equipos y beneficios. Pero los aspectos intangibles del liderazgo también juegan un papel importante. El concepto de gratitud, en particular, produce resultados valiosos, pero rara vez hace el corte.

Ben Wright, fundador y director ejecutivo de Velocity Global, entrevistó recientemente a Chris Schembra , el fundador de 7:47 Gratitude Experience™, que ayuda a las empresas a fomentar conexiones auténticas mediante el cultivo de experiencias grupales significativas centradas en la gratitud.

Chris descubre que la gratitud, aunque se subestima en el mundo de los negocios, es vital para la retención, el compromiso, la productividad y las relaciones entre pares de los empleados.

Las siguientes son algunas formas en que puede implementar una mentalidad de gratitud para ayudar a su empresa y a sus empleados a prosperar.

Crear un sentido de pertenencia

En un mundo de llamadas de Zoom y aislamiento social, las personas necesitan pertenecer ahora más que nunca.
Según Schembra, la «epidemia de soledad» ha afectado a más de la mitad de los profesionales que trabajan, y el 52 por ciento de la fuerza laboral estadounidense informa sentimientos de soledad de manera constante.

Sabiendo esto, ¿cómo pueden los líderes crear un sentido de pertenencia en sus organizaciones para ayudar a los empleados a sentirse más conectados?

Las conexiones auténticas se crean, dice Chris, al abrirse y compartir sus propias experiencias personales. Estos momentos simples ayudan a los empleados a sentirse conectados con usted como líder y, a su vez, crean empatía dentro de su equipo: «La gratitud entre pares es la mejor herramienta para la retención conocida por la humanidad».

Ya sea que comparta una historia sobre alguien por quien está agradecido en su vida, o simplemente ofrezca un oído atento, haga espacio para la gratitud y la empatía para crear un sentido de pertenencia.
 

Miniatura de vídeo
1:23

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Miniatura de vídeo
1:02

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Establezca un espacio psicológico seguro

La lealtad se gana cuando brindas a los empleados un espacio emocional y psicológico seguro. Si sus empleados se sienten cómodos teniendo conversaciones difíciles con la gerencia, o incluso con sus compañeros, es más probable que se queden a largo plazo.

Por ejemplo, Chris dice que cuando los empleados se sienten seguros, están más dispuestos a pedir un aumento, en lugar de buscar un salario más alto en otro lugar: “Para tener una conversación de compensación con un gerente o incluso a nivel de igual a igual, necesitas seguridad psicológica y confianza. Entonces, si puede desarrollar eso a través de estas experiencias, permitirá que las personas tengan las conversaciones difíciles que necesitan para permanecer en su empresa”.

Es más valioso dar un aumento de sueldo a un empleado trabajador como muestra de gratitud que pagar el costo de contratar y capacitar a alguien simplemente porque no se sintió cómodo pidiendo una compensación más alta.

Instituto Tiempo de Reflexión

Schembra dice que los líderes deben crear bloques de tiempo para el bienestar emocional de los empleados para aumentar la innovación y la productividad.

Con el amplio uso de Zoom como sustituto de las reuniones tradicionales en persona, es fácil pasar por alto la charla y pasar directamente al trabajo. Pero a largo plazo, las personas necesitan esas interacciones para crear conexiones leales.

En lugar de reuniones consecutivas y horas de trabajo intenso, dé tiempo a sus empleados para que se conecten, reflexionen y descansen. Regresarán al trabajo rejuvenecidos e inspirados.

Si bien el tiempo es un recurso valioso, es importante gastarlo sabiamente, tanto en productividad como en descanso.

Miniatura de vídeo
0:52

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Cómo los empleados conscientes de la gratitud ayudan a que su negocio prospere

Cuando sus empleados se sienten valorados, seguros y cuidados, crea lealtad y confianza.

Chris lo expresa de esta manera: “Cuando puede crear un espacio seguro, incluso con sus clientes, para compartir sus historias de vida, ha creado empatía y conexión. Y los estudios muestran que uno de cada tres empleados aceptaría el mismo salario y puesto que su competidor si fueran más empáticos”.

La empatía y la gratitud son factores clave para la retención de los empleados. En un mundo hambriento de conexión humana, su negocio tiene la oportunidad de ser ese lugar de pertenencia.

Escucha el episodio